Perricone MD is expanding its retail footprint by rolling out its Pre:Empt Series skin care line to all 950 ULTA Beauty and 47 Nordstrom doors. 

“We are pleased that our valued retail partners have embraced the brand’s latest Pre:Empt technology,” said Chief Sales & Marketing Officer Jessica Hanson.  “As the prestige skincare landscape evolves, we are grateful that our accounts continue to support and grow with us as we expand our holistic product assortment to reach new consumer demographics.”

More About Pre:Empt Series

Perricone MD’s Pre:Empt Series, shown above, launched exclusively at Sephora in June 2016 – in a strategy created to connect with millennials.

Formulated with a proprietary Nrf2 Antioxidant Support Complex developed by scientific rebel Dr. Nicholas Perricone, the Pre:Empt Series addresses the loss of antioxidant production, which is the first sign of aging.  The full collection consists of four products: Exfoliating Pore Refiner, Oil-Free Hydrating Cream, Skin Perfecting Serum and Brightening Eye Cream.  

“We are thrilled with the success we’ve seen with the addition of the Pre:Empt Series to the Perricone MD collection,” said Perricone MD CEO & President Mary van Praag. “Sephora’s partnership helped us establish a meaningful connection with the millennial consumer at launch that we are excited to grow upon in 2017.”